The idea behind Accountabilitees came into being after seeing an “I am Kind” T-shirt. It inspired the thought that change begins from within, so instead of pushing our ideas on our customers, we decided to design T-shirts that were focused on self-affirmations and positivity-fueled messages. Our brand promotes the idea of taking action, no matter how small, instead of hiding behind excuses. Accountabilitees empowers customers to uphold accountability.